A book published by Professor John Street, Dr Sanna Inthorn and Dr Martin Scott, seeks to dispel ideas that young voters have no sense of care about politics.
Politicians need to come across as people who care about and understand an issue, and young people like to know if someone's personal experience has informed their political views. Politicians willing to reveal a little bit about themselves, who explain why something matters to them, might not gain 'legend' status like certain musicians or celebrities, but might improve their chances of being trusted and listened to.As a young person myself, I wholly agree with this statement. A flaw of delineating on party issues, to me and to a lot of my peers is that understanding an issue is not a political statement to me, it is a pre-requisite for participating in a discussion at all. Much of the current political race is denial of facts and of realities that I and my peers face daily, in the most advantageous way as to appeal to party and corporate benefactors.
Many people my age can see right through politicians. You can pretend to us all you want about how much you care, but if the answer to the question, 'why are you here,' is 'because it's advantageous to me' or 'My peers think I will win the election for them and give power in the government back to their party' then we don't want that. It's an unsaid but obvious, painful throbbing reality that Street and his researchers seem to have stumbled upon: on average, younger voters want to see a personal connection to the issue.
And nothing is a more personal connection than the media we love, and the experiences we go through every single day:
"The links between popular culture and politics are dismissed when it is thought that popular culture diminishes politics, for example when politicians appear on television shows like I'm a celebrity get me out of here. The assumption is that what they are doing is a desperate attempt to appear 'relevant' or to revive a flagging career. "But there are times when these links are taken with the utmost seriousness. During the Arab Spring of 2011, much was made of the role played by music and musicians inspiring the rebellion in Tunisia or the crowds gathered in Tahrir Square in Cairo."The media we love and the celebrities we watch and the shows we take seriously and the books we read as if they're our personal canon, matter. They are portraits of what we look for when we want something to enjoy and admire.
There's that old adage, 'be the change you wish to see.'
Well, we have hours and hours of media that's exactly what we wish to see. Why don't politicians look for something to be, there?
I absolutely promise that if you are a politician and you can pull off the presence of Optimus Prime, the wholesomeness of Superman, the kindness and duty of Steve Rogers, the responsibility and class of Captain Jean-Luc Picard, you're going to be all set.
And if you're not a white guy, which would be great, we need to use this fact that pop culture is relevant to make it absolutely necessary to add more idols of color, female idols, that can have an impact in politics and beyond.
If pop culture is well-known to manifest in politics, then it becomes an imperative that pop culture be representative, else all we're going to do is promote inequality in politics.