If there's anything that permeates childhoods spanning the last 30 or so years, it's probably Star Wars. Whether you're a fan, or if it's 'that science fiction series' to you, you probably know the names of the characters. You probably know who Darth Vader is.
You also probably know that the three 'prequel' movies released between 1999 and 2005 weren't well-received.
You might even know that a third trilogy, a sequel series, is slated to begin release in 2015 with a release every 2 years.
The marketing and animation company Sincerely Truman has something to say about all of this.
You also probably know that the three 'prequel' movies released between 1999 and 2005 weren't well-received.
You might even know that a third trilogy, a sequel series, is slated to begin release in 2015 with a release every 2 years.
The marketing and animation company Sincerely Truman has something to say about all of this.
Pictured: Some really good points about why the prequel series flopped.
As of this post, the main video site DearJJAbrams.com, has over 5300 supporters. However, this is more than a needy public voice demanding content from producers and directors. This raises questions. Is the public entitled to be pleased? Are the creative decisions of a content creator like a director or artist subject to be influenced by the wishes of fans? And is it a good idea to give fans what they want?
Videos like this one, as well as other similar criticisms, are a seemingly one-sided dialogue attempted between content consumers, and content creators. And they are not always unsuccessful: after an ending almost universally-regarded as terrible, public outcry convinced Bioware and EA's Mass Effect 3 developers to add DLC content to their game that modified the ending somewhat. Ethical debates about false advertising popped up; the game promised different endings based on player choices, and yet all of them shared nearly the same ending with some lighting colors changed. They didn't do this with pleasure, but to avert future disgrace with their primary consumer base. And even then, they didn't change much.
Outraged fans were called 'rebellious' by news media, and much-mocked even within game culture, to the point of other developers changing endings to mock the 'spoiled brat' public. Was the public over-entitled? Was the studio lazy, advertising false material and subsequently got called out for it? Do we spoil fans too much by listening to their demands, or are content creators spoiled too much: their final decisions protected from all criticism and consequence by artistic integrity?
This concept isn't new, despite it's shiny and new internet guise. Arthur Conan Doyle killed off Sherlock Holmes in The Final Problem in an attempt to end his series. After resisting public pressure for 8 years, he wrote The Hound of the Baskervilles to appease his raging 1901 fans, setting it before Holmes' 'death.' This didn't work. He wrote The Adventure of the Empty House and brought Holmes back to life after 2 more years of public displeasure. Today, The Adventures of Sherlock Holmes are considered literary classics, and much-beloved. But what of the behavior of the very first fandom? Was it right? Even in the long-run?
It's impossible to say if J.J. Abrams will heed or ignore fans, but it is reported that the sequels are being developed with fans of the original Star Wars trilogy in mind. On one hand, this is a relief for people who felt the sequel trilogy 'ruined' their beloved Star Wars. On the other hand, this approach may exclude things fans never knew they may want, and at least some of the surprise about what to expect.
Regardless of the approach, the $307,263,857-domestic gross legacy prays for Episode VIII not to swing and miss.
Pictured: By a margin of approximately 20 inches.
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