Anyone who has ever had access to comment boxes, discussion threads, or any kind of unmoderated forum knows what trolls are. Well, maybe not everybody; the definition's been a bit muddied, but the original one is still good: someone who posts inflammatory or obviously attention-seeking opinions with the intention to incite an angered response or backlash.
The point being, the poster is not sincere. A troll is not a troll when they sincerely spit a bad or stupid idea and then try to defend it with 'just trolling,' that's just an ordinary bigot that also happens to be a coward.
However, in a landscape of political conflict, trolling seems to have a new stage: a paid stage. In India, there are individuals recruited to endorse a political party on social networks by attacking opposing party speech:
A troll draws near! (But ignore it, it's probably a cry for attention)
The point being, the poster is not sincere. A troll is not a troll when they sincerely spit a bad or stupid idea and then try to defend it with 'just trolling,' that's just an ordinary bigot that also happens to be a coward.
However, in a landscape of political conflict, trolling seems to have a new stage: a paid stage. In India, there are individuals recruited to endorse a political party on social networks by attacking opposing party speech:
Arjun, who joined Twitter in 2010, started actively tweeting in June 2011 - primarily sharing his views music, sports, recent events, life and politics. His tryst with political trolls started the day he tweeted some information about the Gujarat CM Narendra Modi.
As Arjun started taking these trolls head on, he realized that his follower count was increasing dramatically. It didn't take long for some prominent political leaders to start 'following' him and engaging in chats with him. After his tweets got featured on a television debate, he was approached by the 'recruiters'.
Their proposition was very simple. He was asked to write blogs promoting the party's agenda and policies. In return, he was promised up to Rs 10,000 or more per blog depending on the word limit. While journalists are often termed as 'paid media', concept of 'paid trolls' is still considered to be an urban myth.It's no secret that in the USA, social media was a huge point of force in the 2012 presidential election, and yet its power is still dismissed with the fact that some people tweet pictures of their lunch. How long until the trolls are actually fed - and clothed - by real money for their efforts?
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